Work we are proud to put our name on.
Engagements across all six practices, and eighteen live storefronts you can open in a new tab right now. Much of what we ship runs behind an NDA — happy to walk you through it on a call.
Recent work
066 engagements
- E-commerceDraft
- AI ProductsDraft
- SaaS & Web AppsDraft
- MobileDraft
- DesignDraft
- Cloud & PlatformDraft
Plus 18 live storefronts you can open below.
Selected engagements
One team, the full product surface.
A long-form write-up for each practice — what the problem actually was, what we chose, and what shipped.
E-commerce practice
18 storefronts you can shop right now.
No mockups and no anonymised screenshots — every store below is live. Click any card to open it and judge the work yourself.
Showing 18 of 18 stores
Health & NutritionGrüns
gruns.co60+ ingredients in one pack — and one decision at checkout.
A subscription-first daily nutrition brand with over a million members and a flavour range that keeps growing. The storefront's whole job is to turn a complex supplement stack into a single, obvious grab-and-go choice.
Health & NutritionMomentous
livemomentous.comSold by the goal you're chasing, not the bottle on the shelf.
Premium performance nutrition built for athletes who read the certificate of analysis before they buy. Navigation is organised around outcomes — sleep, strength, recovery — with third-party testing surfaced as a first-class trust signal.
Beauty & HaircareOUAI
theouai.co.ukA celebrity haircare brand, localised properly for the UK.
The UK storefront for a hair and body brand built by a celebrity stylist, running its own custom theme rather than a themestore starting point. Pricing, shipping thresholds, and regional merchandising all resolve to the UK market.
Food & GiftingChoc on Choc
choconchoc.co.ukAward-winning chocolate gifting, rebuilt on Shopify's Horizon.
Handmade British chocolate sold almost entirely as a gift, which makes occasion, delivery date, and message the real product decisions. Built on Horizon — Shopify's newest theme architecture — so the merchandising team can restage the store for every season themselves.
Broad CatalogSuper Chill
superchillstore.com2,500+ SKUs, and shoppers still find the one they came for.
A high-volume catalog in a category where age gating, disclaimers, and compliance copy are not optional. The engineering problem is navigation at scale — filters, collection logic, and search that survive thousands of variants.
Headless & CustomAmino Club
aminoclub.comA catalog that stays sealed until compliance says otherwise.
Headless commerce on Medusa.js, where the storefront gate is the feature: no visitor reaches the catalog without passing age and qualified-researcher verification first. Every route below the gate is built to stay behind it.
B2B & CorporateFox & Field
foxfieldgifts.comEvery product ships twice: once blank, once with your logo on it.
Eco-conscious corporate gifting where a single garment fans out into size, colour, and decoration options — embroidered or undecorated — before it's ever quoted. Company stores and kitted gift boxes turn one storefront into a portal per client.
Personalisedbabydecke.de
babydecke.deKnitted with the name in — not printed on afterwards.
Organic-cotton baby blankets personalised with a child's name knitted into the fabric, which means the configuration has to be right before production starts. The product page carries a made-to-order flow, not just an add-to-cart button.
AccessoriesAlcanside
alcanside.comFitment first: pick the car, then pick the finish.
Luxury Alcantara key-fob covers and phone cases where a wrong-fit purchase is a guaranteed return. The catalog is organised by make and model so shoppers land on the exact variant their vehicle takes.
Fashion & ApparelStudio Tia
studiotia.coEvery piece is one of one — the storefront has to say so.
Hand-created, hand-dyed resortwear built on sustainable production, where no two pieces come out identical. Editorial-weight imagery and generous whitespace do the selling that a spec table can't.
Fashion & ApparelElliosa
elliosa.comGrip socks bought by pattern, then bought again.
A focused activewear accessory brand selling on print and personality — polka dots, pastels, and a mat-side aesthetic. Small basket sizes make repeat purchase and bundling the whole commercial model.
Outdoor & PerformanceHollow Socks
hollowsocks.comSell the fibre, and the sock sells itself.
Alpaca socks for people who spend real days outdoors — dry feet, no odour, built for the trail. The storefront leads with material science because that's the only argument that justifies the price.
Health & NutritionSuperfoodies
superfoodies.nlShelved by health goal, not by alphabetical SKU.
A Dutch vegan and organic supplement range built around specific, research-backed health outcomes. Navigation follows the goal a customer arrived with, so the catalog reads like advice instead of inventory.
Beauty & HaircareTheSilkyWay
thesilkyway.huA shampoo is a hard sell. A routine isn't.
Hungarian haircare targeting scalp problems and hair loss, sold as complete routines rather than single bottles. Bundles pair with a free e-book that earns the email address before the first purchase.
Beauty & HaircareAyur Herbals
ayurherbals.coAncient formulations, explained well enough to buy.
Authentic Ayurvedic haircare and skincare where the ingredient story is the product. The catalog is structured around ritual and concern so unfamiliar botanicals still map to something a shopper recognises.
Food & GiftingMeal Boosters
mealboosters.comSavoury protein you cook with — once that clicks, it's a habit.
Collagen and whey blends designed to go into pasta, soup, and real meals rather than a shaker bottle. The product page has to overturn an assumption first and sell a subscription second.
Food & GiftingFit Eats
fiteats.comA weekly menu that has to close before Sunday night.
Chef-prepared healthy meals delivered across the Sacramento area on a recurring weekly rhythm. Ordering is built around menu cycles and delivery coverage rather than an always-on catalog.
AccessoriesIvy Saffron
ivysaffron.comTurns grooming night into something the dog forgives you for.
Pet grooming products positioned as a pampering ritual rather than a chore, aimed at owners who treat their animals like family. Warm, tactile design does more work here than a feature list would.
Your project could be the next one.
Tell us what you’re building. We’ll reply within one business day — usually with a 30-minute call invite.